The study compares the value chains of virgin coconut oil (VCO) in Quezon and Laguna. Respondents include 18 VCO processors, 44 coconut farmers, 5 coconut assembler-wholesalers, 1 VCO assembler-wholesaler, and 8 VCO retailers. Descriptive, profitability, value addition, and marketing efficiency analyses were done. The most efficient marketing channel was found...
