Assessing the Effect of Green Training on Agricultural Cooperatives’ Willingness to Adopt Green Practices

Authors

Liezel S. Cruz and Karen P. Quilloy

ABSTRACT

This study aims to examine the effect of green training on the decision of agricultural cooperatives to adopt green practices. A customized green training process was specifically designed for the study and applied to two selected agricultural cooperatives, namely Green Beans Multipurpose Cooperative (GBMPC) and Calamba Vegetable Growers Marketing Cooperative (CVGMC). Secondary and primary data were collected through cooperative visits and self-administered survey and analyzed using qualitative techniques. Key findings show improvements in the members’ self-ratings in terms of 1) knowledge on green growth, 2) support on the promotion and practices of green growth, and (3) belief on the benefits of green growth. This study also assessed the change in the green scores or the level of commitment of these cooperatives to pursue green growth opportunities before and after the training. GBMPC manifested a 90% improvement while CVGMC recorded a 25% increase in its green scores. Overall, the study confirms that training process can positively impact the decision to adopt green. Recommendations for policy directions and institutional support and interventions are suggested.

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Assessing the Effect of Green Training on Agricultural Cooperatives’ Willingness to Adopt Green Practices