Member Engagement and Level of Satisfaction in a
Revitalized Cooperative Enterprise in Iloilo Province, Philippines

Authors

Ma. Rhona P. Beriales

ABSTRACT

A co-operative is a member-centered association of individuals with the goal of advancing their economic and social interests. This paper examined member engagement dynamics in a revitalized community-based co-operative in terms of members’ perceived value, member patronage and participation. The study also explored the effect of member engagement to the revitalized co- operative operations and member satisfaction. Using a mixed-methods approach, the study involved a survey of 175 respondents chosen purposively from the co-operative members of good standing. Results showed that members joined the co-operative for economic and personal growth, except for the older members’ goal which was for socialization. The members’ degree of patronage and participation was “very high”. The level of satisfaction is “extremely high,” and there is a positive correlation between the members’ degree of participation, patronage, and level of satisfaction. The practice of transparency in co-op management was the major source of satisfaction among the members.

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Member Engagement and Level of Satisfaction in a Revitalized Co-operative Enterprise in Iloilo Province, Philippines